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Linda Desiree Hollebeek
Linda is a Senior Associate Professor of Marketing at Montpellier Business School and an adjunct professor of Marketing at Tallinn University of Technology. Her research focuses on customer/consumer engagement with digital technologies, including social media, online communities, artificial intelligence (e.g. service robots), innovation and value creation. Before her academic career, Linda used to work as Management Consultant at Hewlett-Packard/Cap Gemini. Her consulting assignments have included projects for Coca-Cola, Roche Diagnostics, Westpac Bank, Foodstuffs Supermarkets, the NZ Department of Labor, the Commerce Commission and the Australian Defence Force, among others. https://scholar.google.com/citations?user=vm-F5fMAAAAJ&hl=en
Researcher Id: AAG-9150-2019
ORCID: 0000-0002-1282-0319