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The application of mixed research methods in the analysis of the "Child Helpline" advertising campaign (2011-2014)

Hiob, Tiina; Soonik, Mart (2015). The application of mixed research methods in the analysis of the "Child Helpline" advertising campaign (2011-2014). In: Christos C. Frangos (Ed.). Proceedings of the 4th International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (I.C.Q.Q.M.E.A.S. 2015) (175−180). . Kreeka: Technological Educational Institute of Athens.
artikkel / peatükk kogumikus
Hiob, Tiina; Soonik, Mart
  • Inglise
Segameetodi (mixed method) rakendamine laste nõuandetelefoni reklaamikampaania uuringus (2011-2014)
Proceedings of the 4th International Conference: Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences (I.C.Q.Q.M.E.A.S. 2015)
Christos C. Frangos
Kreeka
Technological Educational Institute of Athens
1791-8499
978-960-98739-6-3
2015
175180
Ilmunud
3.4. Artiklid/ettekanded, mis on avaldatud valdkonda 3.1. mittekuuluvates konverentsikogumikes
Teadmata

Viited terviktekstile

Lisainfo

Quantitative and Qualitative Methodologies, Mixed Method; Advertising